Marketing management :  a south Asian perspective / 
Philip Kotler ... [et al.]. 
 - 14th ed. 
 - New Delhi :  Pearson,  c2013 [2014]. 
 - various pages :  illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR