TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: a south Asian perspective 
SN  - 9788131767160
U1  - 658.8 MAR 23
PY  - 2013/// [2014]
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -