TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 8120310772
U1  - 658.8 KOT 23
PY  - 1996/// [Reprinted 1997]
CY  - Delhi : 
PB  - PHI
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -