TY  - BOOK
AU  - Cateora, Philip R.
AU  - Gilly, Mary C.
TI  -  International marketing
SN  - 9781259253065
U1  - 658.84 CAT 17th
PY  - 2011/// [Reprinted 2016]
CY  -  distribution, etc. New Delhi
PB  -  McGraw-hill
KW  - Export marketing
KW  - International business enterprises
N1  - note Includes bibliographical references and index
ER  -