TY  - BOOK
AU  - Goddard,Angela
TI  - The language of advertising: written texts 
T2  - Intertext
SN  - 0415278031
U1  - 401.41 GOD 21
PY  - 1998///
CY  - London, New York
PB  - Routledge
KW  - English language
KW  - Discourse analysis
KW  - Written English
KW  - Advertising
KW  - Language
N1  - Includes bibliographical references (p. 129-131) and index
ER  -