Keller, Kevin Lane. <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. Vanitha Swaminathan,Ambi M.G.Parameswaran &Isaac C.Jacob. 
 - 5 th 
 - New Delhi :  Pearson/Prentice Hall,  c2020. 
 - xxx, 642 pages :  illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL