TY  - BOOK
AU  - Keller, Kevin Lane.
AU  - Swaminathan, Vanitha
AU  - Parameswaran ,Ambi M.G
AU  - Jacob,Isaac C
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9789353946135
U1  - 658.827 KEL 23
PY  - 2020///
CY  - New Delhi
PB  - Pearson/Prentice Hall
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -