Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler , Kevin Lane Keller;Alexander Chernev, Jagdish N.Sheth and G.Shainesh. 
 - 16th 
 - New Delhi :  Pearson,  c2022 . 
 - xxxii,595 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT