TY  - BOOK
AU  - Kotler, Philip.
AU  -  Keller, Kevin Lane.
AU  -  Chernev,Alexander.
AU  - Sheth,Jagdish N.
AU  - Shainesh, G.
TI  - Marketing management
SN  - 9789356062665
U1  - 658.8 KOT 23
PY  - 2022///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -