Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong; Sridhar Balasubramanian and Prafulla Y. Agnihotri . 
 - 19th 
 - India Education Services,  Pearson,  c2023 
 - xxiv, 736 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business & finance .
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT