TY  - BOOK
AU  - Kotler, Philip.
AU  -  Armstrong, Gary.
AU  - Balasubramanian,Sridhar .
AU  -  Agnihotri ,Prafulla Y.
TI  - Principles of marketing
SN  - 9789357055215
U1  - 658.8 KOT 23
PY  - 2023///
CY  - India Education Services
PB  - Pearson
KW  - Marketing
KW  - Business & finance
N1  - Includes bibliographical references and index
ER  -