Advertising management / Rajeev Batra, John G. Myers and David A. Aaker.
By: Batra, Rajeev.
Contributor(s): Myers, John G | Aaker, David A.
Material type: TextPublisher: New Dellhi : PHI Learning, c2001Edition: 5th ed.Description: xiii, 754 pages : illustrations ; 24 cm.ISBN: 8120312198.Subject(s): Advertising--ManagementDDC classification: 659.1 BATItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | DBA Seminar Library General Stacks | 659.1 BAT (Browse shelf) | 1 | Available | 3010007593 | |
Book | DBA Seminar Library General Stacks | 659.1 BAT (Browse shelf) | 2 | Available | 3010008550 | |
Book | DBA Seminar Library General Stacks | 659.1 BAT (Browse shelf) | 3 | Available | 3010007595 | |
Book | DBA Seminar Library General Stacks | 659.1 BAT (Browse shelf) | 4 | Available | 3010007592 | |
Book | DBA Seminar Library General Stacks | 659.1 BAT (Browse shelf) | 5 | Available | 3010008549 | |
Book | DBA Seminar Library General Stacks | 659.1 BAT (Browse shelf) | 6 | Available | 3010007594 | |
Book | DBA Seminar Library General Stacks | 659.1 BAT (Browse shelf) | 7 | Available | 3010008548 | |
Book | DBA Seminar Library General Stacks | 659.1 BAT (Browse shelf) | 8 | Available | 3010008547 | |
Book | DBA Seminar Library General Stacks | 659.1 BAT (Browse shelf) | 9 | Available | 3010007596 | |
Book | UAP Central Library Reserve Stacks | 659.1 BAT (Browse shelf) | 10 | Available | 3010008551 | |
Book | UAP Central Library Reserve Stacks | 659.1 BAT (Browse shelf) | 11 | Available | 3010007588 | |
Book | UAP Central Library Reserve Stacks | 659.1 BAT (Browse shelf) | 12 | Available | 3010007587 | |
Book | UAP Central Library Reserve Stacks | 659.1 BAT (Browse shelf) | 13 | Available | 3010007590 |
Includes bibliographical references and index.
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