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1.
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4-D branding : cracking the corporate code of the network economy / Thomas Gad.
by Gad, Thomas. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education Asia, c1988 [Reprinted 2001]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.827 GAD]
(5).
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2.
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Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar.
by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2016 [Reprinted 2018]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8342 SCH]
(2), UAP Central Library
[Call number: 658.8342 SCH]
(3).
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3.
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E-commerce business technology : business, technology, society /
by Dahlstrom, Robert. Edition: 10th ed..Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2016Availability: Items available for loan: UAP Central Library
[Call number: 658.872 DAH]
(1).
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4.
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Integrated advertising, promotion and marketing communications / Kenneth E. Clow and Donald E. Baack.
by Clow, Kenneth E | Baack, Donald E. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson, c2014 [Reprinted 2017]Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 CLO]
(5), UAP Central Library
[Call number: 659.1 CLO]
(1).
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5.
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Marketing channels / Anne T. Coughlan ... [et al.]. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2011Availability: Items available for loan: DBA Seminar Library
[Call number: 658.84 MAR]
(2).
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6.
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Marketing management : a south asian perspective / Philip Kotler ... [et al.].
by Kotler, Philip. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Prentice Hall, c2009Availability: Items available for loan: UAP Central Library
[Call number: 658.8 MAR]
(21).
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7.
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Marketing management : Indian cases / Prachi Gupta ... [et al.].
by Gupta, Prachi. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2018Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 MAR]
(1), UAP Central Library
[Call number: 658.8 MAR]
(3).
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8.
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Marketing management / Philip Kotler and Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2016 [Reprinted 2017]Availability: Items available for loan: UAP Central Library
[Call number: 658.8 KOT]
(6).
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9.
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Marketing management / Philip Kotler.
by Kotler, Philip. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education, c2003 [Reprinted 2004]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 KOT]
(5).
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10.
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Marketing management / Philip Kotler , Kevin Lane Keller;Alexander Chernev, Jagdish N.Sheth and G.Shainesh.
by Kotler, Philip | Keller, Kevin Lane | Chernev,Alexander | Sheth,Jagdish N | Shainesh, G. Edition: 16thMaterial type: Text; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2022Availability: Items available for loan: UAP Central Library
[Call number: 658.8 KOT]
(4). Checked out (1).
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11.
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Marketing management: Prachi Gupta ... [et al.]. Indian Cases/
by Gupta,Prachi. Edition: 2d ed.Material type: Text; Format:
print
; Nature of contents: ; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2024Availability: Items available for loan: UAP Central Library
[Call number: 658.8 GUP]
(3).
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12.
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson/Prentice Hall, c2007Availability: Items available for loan: UAP Central Library
[Call number: 658.83 MAL]
(1).
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13.
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Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash.
by Malhotra, Naresh K | Dash, Satyabhusan. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2011 [Reprinted 2012]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 MAL]
(2), UAP Central Library
[Call number: 658.83 MAL]
(7).
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14.
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K | Dash, Satyabhusan [Author.]. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson, 2024Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 MAL]
(1), UAP Central Library
[Call number: 658.83 MAL]
(2).
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15.
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Mirage of global markets : how globalizing companies can succeed as markets localize / David Arnold.
by Arnold, David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson Education, c2004Availability: Items available for loan: UAP Central Library
[Call number: 658.84 ARN]
(1).
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16.
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Principles of marketing / Philip Kotler and Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida : Pearson, c2016Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 KOT]
(7), UAP Central Library
[Call number: 658.8 KOT]
(1).
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17.
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Principles of marketing : a South Asian perspective / Philip Kotler ... [et al.].
by Kotler, Philip. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson, c2010 [Reprinted 2013]Availability: Items available for loan: UAP Central Library
[Call number: 658.8 PRI]
(20).
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18.
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Principles of marketing / Philip Kotler and Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson, c2006Availability: Items available for loan: UAP Central Library
[Call number: 658.8 KOT]
(1).
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19.
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Principles of marketing / Philip Kotler and Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education, c2004Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 KOT]
(4).
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20.
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Principles of marketing / Philip Kotler and Gary Armstrong ; with Marc Oliver Opresnik.
by Kotler, Philip | Armstrong, Gary | Opresnik, Marc Oliver. Edition: 17th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : Pearson, c2018Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 KOT]
(1).
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21.
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Principles of marketing / Philip Kotler, Gary Armstrong; Sridhar Balasubramanian and Prafulla Y. Agnihotri .
by Kotler, Philip | Armstrong, Gary | Balasubramanian,Sridhar | Agnihotri ,Prafulla Y. Edition: 19thMaterial type: Text; Format:
print
; Nature of contents: ; Literary form:
Not fiction
Publisher: India Education Services, Pearson, c2023Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 KOT]
(1), UAP Central Library
[Call number: 658.8 KOT]
(3). Checked out (1).
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22.
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Services marketing : pepple, technology, strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.
by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2011 [Reprinted 2015]Availability: Items available for loan: UAP Central Library
[Call number: 658.8 LOV]
(3).
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23.
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Services Marketing : people, technology, strategy / Christopher Lovelock.
by Lovelock, Christopher. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson education, c2001Availability: Items available for loan: UAP Central Library
[Call number: 658.8 LOV]
(5).
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24.
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Social media marketing / Tracy L. Tuten and Michael R. Solomon.
by Tuten, Tracy L | Solomon, Michael R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education, c2013 [2015]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.872 TUT]
(1).
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Bengali Keyboard