UAP Central Library catalog › Results of search for 'se,phr:"The Irwin series in marketing."'

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Your search returned 4 results.

	1.	Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy. by Perreault, William D \| McCarthy, E. Jerome. Edition: 12th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin, c1996Availability: Items available for loan: UAP Central Library [Call number: 658.8 PER] (1). Place hold Add to your cart (remove)
	2.	Essentials of marketing / E. Jerome McCarthy and William D. Perreault. by McCarthy, E. Jerome \| Perreault, William D. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, c1988Availability: Items available for loan: UAP Central Library [Call number: 658.8 MCC] (1). Place hold Add to your cart (remove)
	3.	Marketing management / David W. Cravens, Gerald E. Hills and Robert B. Woodruff. by Cravens, David W \| Hills, Gerald E \| Woodruff, Robert B. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, c1987Availability: Items available for loan: UAP Central Library [Call number: 658.8 CRA] (1). Place hold Add to your cart (remove)
	4.	Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear. by Engel, James F \| Warshaw, Martin R \| Kinnear, Thomas C. Edition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill., Irwin, c1987Availability: Items available for loan: UAP Central Library [Call number: 658.82 ENG] (1). Place hold Add to your cart (remove)

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