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_d312
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020 _a8126505176
040 _aDLC
_cDLC
_dBD-DhUAP
_bEng
082 0 0 _223
_a006.312 BER
100 1 _aBerry, Michael J. A.
245 1 0 _aData mining techniques :
_bfor marketing, sales, and customer relationship management /
_cMichael J. A. Berry and Gordon S. Linoff.
250 _a2nd ed.
260 _aIndianapolis, Ind. :
_bWiley Pub.,
_cc2004 [Reprinted 2011].
300 _axxv, 643 pages :
_billustrations ;
_c24 cm.
500 _aIncludes index.
650 0 _aData mining.
650 0 _aMarketing
_xData processing.
650 0 _aBusiness
_xData processing.
700 1 _aLinoff, Gordon.
942 _2ddc
_cBK