| 000 | 00770cam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c5429 _d5429 |
||
| 001 | 9769 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201227102935.0 | ||
| 008 | 201227s2003 maua b 001 0 eng | ||
| 020 | _a0072471425 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.8 ZEI _223 |
| 100 | _aZeithaml, Valarie A. | ||
| 245 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml and Mary Jo Bitner. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axx, 668 pages : _billustrations ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aService industries _vMarketing. |
||
| 650 | _aCustomer services. | ||
| 700 | _aBitner, Mary Jo. | ||
| 942 |
_2ddc _cBK |
||