000 00768pam a2200241 a 4500
999 _c6006
_d6006
001 1383
003 BD-DhUAP
005 20201223142239.0
008 201223s1991 ohua b 001 0 eng
020 _a0538812214
040 _aDLC
_cDLC
_dBD-DhUAP
_beng
082 0 0 _a658.8 HUN
_223
100 1 _aHunt, Shelby D.
245 1 0 _aModern marketing theory :
_bcritical issues in the philosophy of marketing science /
_cShelby D. Hunt.
260 _aCincinnati, OH :
_bSouth-Western Pub. Co.,
_cc1991.
300 _ax, 499 pages :
_billustrations ;
_c24 cm.
504 _aIncludes bibliographical references (p. 449-478) and index.
650 0 _aMarketing.
650 0 _aMarketing research.
650 0 _aPhilosophy, Modern.
650 0 _aPositivism.
942 _2ddc
_cBK