000 | 00768pam a2200241 a 4500 | ||
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999 |
_c6006 _d6006 |
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001 | 1383 | ||
003 | BD-DhUAP | ||
005 | 20201223142239.0 | ||
008 | 201223s1991 ohua b 001 0 eng | ||
020 | _a0538812214 | ||
040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
082 | 0 | 0 |
_a658.8 HUN _223 |
100 | 1 | _aHunt, Shelby D. | |
245 | 1 | 0 |
_aModern marketing theory : _bcritical issues in the philosophy of marketing science / _cShelby D. Hunt. |
260 |
_aCincinnati, OH : _bSouth-Western Pub. Co., _cc1991. |
||
300 |
_ax, 499 pages : _billustrations ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 449-478) and index. | ||
650 | 0 | _aMarketing. | |
650 | 0 | _aMarketing research. | |
650 | 0 | _aPhilosophy, Modern. | |
650 | 0 | _aPositivism. | |
942 |
_2ddc _cBK |