| 000 | 00782nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c6094 _d6094 |
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| 001 | 1392 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201224141428.0 | ||
| 008 | 201224s1993 maua b 001 0 eng d | ||
| 020 | _a0256109559 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.8 QUE _223 |
| 100 | _aQuelch, John A. | ||
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cJohn A. Quelch, Robert J. Dolan and Thomas J. Kosnik. |
| 260 |
_aBurr Ridge : _bIrwin, _cc1993. |
||
| 300 |
_axiii, 848 pages : _billustrations ; _c26 cm. |
||
| 490 | _aIrwin series in marketing. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | _aDolan, Robert J. | ||
| 700 | _aKosnik, Thomas J. | ||
| 942 | 0 | 0 |
_2ddc _cBK |