| 000 | 00738nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c6103 _d6103 |
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| 001 | 1384 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201224143332.0 | ||
| 008 | 201224s1987 ilua b 001 0 eng | ||
| 020 | _a0256055475 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.8 CRA _223 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aMarketing management / _cDavid W. Cravens, Gerald E. Hills and Robert B. Woodruff. |
| 260 |
_aHomewood, Ill. : _bIrwin, _cc1987. |
||
| 300 |
_axx, 714 pages : _billustrations ; _c25 cm. |
||
| 490 | _aThe Irwin series in marketing. | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHills, Gerald E. | |
| 700 | 1 | _aWoodruff, Robert B. | |
| 942 |
_2ddc _cBK |
||