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| 001 | 1353 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201224143741.0 | ||
| 008 | 201224s1992 njua b 001 0 eng | ||
| 020 | _a0131430823 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP |
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| 082 | 0 | 0 |
_a658.802 CZE _223 |
| 100 | 1 | _aCzepiel, John A. | |
| 245 | 1 | 0 |
_aCompetitive marketing strategy / _cJohn A. Czepiel. |
| 260 |
_aEnglewood Cliffs, NJ : _bPrentice Hall, _cc1992. |
||
| 300 |
_axvii, 491 pages : _billustrations ; _c25 cm. |
||
| 490 | _aThe Prentice-Hall series in marketing. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
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| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aCompetition. | |
| 650 | 0 | _aTechnological innovations. | |
| 942 |
_2ddc _cBK |
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