000			00642nam a22002177a 4500
999			_c6111 _d6111
001			1401
003			BD-DhUAP
005			20201224145317.0
008			201224s1993 nyua b 000 0 eng
020			_a0538826487
040			_aDLC _cDLC _dBD-DhUAP _beng
082	0	0	_a658.8 JAI _223
100			_aJain, Subhash C.
245			_aMarketing planning & strategy / _cSubhash C. Jain.
250			_a4th ed.
260			_aCincinnati, Ohio : _bCollege Division, _cc1993.
300			_axvii, 871 pages : _billustrations ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aMarketing _vManagement.
942			_2ddc _cBK