000			00906cam a22002894a 4500
999			_c6114 _d6114
001			7597
003			BD-DhUAP
005			20201224150153.0
008			7597 s2004 ii a b 001 0 eng
020			_a0072536764
020			_a0070581940
020			_a0071214380
040			_aDLC _cDLC _dBD-DhUAP _beng
082	0	0	_a659.1 BEL _223
100	1		_aBelch, George E.
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch.
250			_a6th ed.
260			_aNew Delhi: _bMcGraw-Hill, _cc2004.
300			_avarious pages : _billustrations ; _c28 cm.
490			_aMcGraw-Hill/Irwin series in marketing.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
942			_2ddc _cBK