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001 | 1782 | ||
003 | BD-DhUAP | ||
005 | 20201224154539.0 | ||
008 | 201224s1987 ilua s 001 0 eng | ||
020 | _a0256036438 | ||
040 |
_aDLC _cDLC _dBD-DhUAP _beng |
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082 | 0 | 0 |
_a658.82 ENG _223 |
100 | 1 | _aEngel, James F. | |
245 | 1 | 0 |
_aPromotional strategy : _bmanaging the marketing communications process / _cJames F. Engel, Martin R. Warshaw and Thomas C. Kinnear. |
250 | _a6th ed. | ||
260 |
_aHomewood, Ill., _bIrwin, _cc1987. |
||
300 |
_axvi, 621 pages : _billustrations ; _c24 cm. |
||
490 | _aThe Irwin series in marketing. | ||
504 | _aIncludes bibliographical references and indexes. | ||
650 |
_aMarketing _xManagement. |
||
650 | _aMarketing. | ||
650 | _aAdvertising. | ||
700 | _aWarshaw, Martin R. | ||
700 | _aKinnear, Thomas C. | ||
942 |
_2ddc _cBK |