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|---|---|---|---|
| 999 |
_c6136 _d6136 |
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| 001 | 1351 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201224161541.0 | ||
| 008 | 201224s1989 njua b 000 0 eng | ||
| 010 | _a 88025300 | ||
| 020 | _a013119108X | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.802 SWA _223 |
| 100 | _aSwayne, Linda E. | ||
| 245 | 0 | 0 |
_aCases in strategic marketing / _cLinda E. Swayne and Peter M. Ginter. |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1989. |
||
| 300 |
_axxi, 728 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aGinter, Peter M. | |
| 942 |
_2ddc _cBK |
||