| 000 | 00755pam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c6142 _d6142 |
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| 001 | 3749 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201227100451.0 | ||
| 008 | 201227s1996 mauab b 001 0 eng | ||
| 020 | _a0256139903 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.8 PER _223 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault and E. Jerome McCarthy. |
| 250 | _a12th ed. | ||
| 260 |
_aBoston : _bIrwin, _cc1996. |
||
| 300 |
_avarious pages : _billustrations ; _c27 cm. |
||
| 490 | _aThe Irwin series in marketing. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aMcCarthy, E. Jerome. | |
| 942 |
_2ddc _cBK |
||