| 000 | 00705cam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c6149 _d6149 |
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| 001 | 17327 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201227105050.0 | ||
| 008 | 201227s2008 ii a b 001 0 eng | ||
| 020 | _a9788131719770 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.827 KEL _223 |
| 100 | 1 | _aKeller, Kevin Lane. | |
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bPearson/Prentice Hall, _cc2008. |
||
| 300 |
_axxi, 692 pages : _billustrations ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 942 |
_2ddc _cBK |
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