| 000 | 00760nam a2200241 i 4500 | ||
|---|---|---|---|
| 999 |
_c6176 _d6176 |
||
| 001 | 1398 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201227125047.0 | ||
| 008 | 201227s1994 nyu b 001 0 eng | ||
| 020 | _a0538834684 | ||
| 040 |
_aDLC _beng _cDLC _erda _dBD-DhUAP |
||
| 082 | 0 | 0 |
_a658.8 LAM _223 |
| 100 | _aLamb, Charles W. | ||
| 245 | 1 | 0 |
_aPrinciples of marketing / _cCharles W. Lamb, Joseph F. Hair and Carl D. McDaniel. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati : _bCollege Division South-Western Publishing, _cc1994. |
||
| 300 |
_axxxii, 846 pages : _billustrations ; _c28 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _919085 |
|
| 700 | _aHair, Joseph F. | ||
| 700 | _aMcDaniel, Carl D. | ||
| 942 |
_2ddc _cBK |
||