000 | 00780pam a2200253 a 4500 | ||
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999 |
_c6190 _d6190 |
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001 | 3751 | ||
003 | BD-DhUAP | ||
005 | 20201227142707.0 | ||
008 | 201227s1998 mauab b 001 0 eng | ||
010 | _a 97013807 | ||
020 | _a0256228779 | ||
040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
082 | 0 | 0 |
_a658.8 CHU _223 |
100 | 1 | _aChurchill, Gilbert A. | |
245 | 1 | 0 |
_aMarketing : _bcreating value for customers / _cGilbert A. Churchill and J. Paul Peter. |
250 | _a2nd ed. | ||
260 |
_aBoston : _bIrwin/McGraw Hill, _cc1998. |
||
300 |
_axxiv, 630 pages : _billustrations ; _c29 cm. |
||
490 | _aIrwin series in marketing. | ||
504 | _aIncludes bibliographical references (p. [587]-605) and indexes. | ||
650 | 0 | _aMarketing. | |
700 | 1 | _aPeter, J. Paul. | |
942 |
_2ddc _cBK |