| 000 | 00753cam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c6192 _d6192 |
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| 001 | 2019 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201227143238.0 | ||
| 008 | 201227s1996 ohuab b 001 0 eng | ||
| 020 | _a0538849487 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.8 LAM _223 |
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph F. Hair and Carl McDaniel. |
| 250 | _a3rd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western Publishing, _cc1996. |
||
| 300 |
_aliii, 890 pages : _billuatrations ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl. | |
| 942 |
_2ddc _cBK |
||