| 000 | 00726cam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c6202 _d6202 |
||
| 001 | 1370 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201227150740.0 | ||
| 008 | 201227s1988 ilua b 001 0 eng | ||
| 020 | _a0256060096 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.8 MCC _223 |
| 100 | 1 | _aMcCarthy, E. Jerome. | |
| 245 | 1 | 0 |
_aEssentials of marketing / _cE. Jerome McCarthy and William D. Perreault. |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Ill. : _bIrwin, _cc1988. |
||
| 300 |
_axvi, 512 pages : _billuatrations ; _c25 cm. |
||
| 490 | _aThe Irwin series in marketing. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aPerreault, William D. | |
| 942 |
_2ddc _cBK |
||