| 000 | 00761nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c6207 _d6207 |
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| 001 | 1372 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201227152653.0 | ||
| 008 | 201227s1984 maua b 000 0 eng | ||
| 020 | _a0534009719 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.802 WEI _223 |
| 100 | _aWeitz, Barton A. | ||
| 245 |
_aStrategic marketing : _bplanning, implementation and control / _cBarton A. Weitz and Robin Wensley. |
||
| 260 |
_aBoston : _bKent, _cc1984. |
||
| 300 |
_ax, 500 pages : _billustrations ; _c24 cm. |
||
| 490 | _aKent series in marketing. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _vDecision making. |
||
| 650 |
_aMarketing _vManagement. |
||
| 700 | _aWensley, Robin. | ||
| 942 |
_2ddc _cBK |
||