000 | 00834nam a22002657a 4500 | ||
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_c6215 _d6215 |
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001 | 9779 | ||
003 | BD-DhUAP | ||
005 | 20201227154657.0 | ||
008 | 201227r20062005ii a b 000 0 eng | ||
020 | _a0070598797 | ||
020 | _a0072833718 | ||
040 |
_aDLC _cDLC _dBD-DhUAP _beng |
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082 | 0 | 0 |
_a658.84 CAT _223 |
100 | _aCateora, Philip R. | ||
245 |
_aInternational marketing / _cPhilip R. Cateora and John L. Graham. |
||
250 | _a12th ed. | ||
260 |
_aNew Delhi : _bTata McGraw-hill, _cc2005 [Reprinted 2006]. |
||
300 |
_axxxiii, 697 pages : _billustrations ; _c28 cm. |
||
490 | _aMcGraw-hill/Irwin series in marketing. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | _aExport marketing. | ||
650 | _aInternational business enterprises. | ||
700 | _aGraham, John L. | ||
942 |
_2ddc _cBK |