| 000 | 00866nam a2200265 a 4500 | ||
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| 999 |
_c6232 _d6232 |
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| 001 | 3750 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201227162749.0 | ||
| 008 | 201227s1996 ilua b 001 0 eng d | ||
| 020 | _a0256139911 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.8 PER _223 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault and E. Jerome McCarthy. |
| 250 | _a12th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1996. |
||
| 300 |
_avarious pages : _billustrations ; _c27 cm. |
||
| 500 | _aLearning aid for use with. | ||
| 504 | _aIncludes bibliographical references (p. 723-760) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _zUnited States _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 700 | 1 | _aMcCarthy, E. Jerome. | |
| 942 |
_2ddc _cBK |
||