000 00780nam a22002417a 4500
999 _c6239
_d6239
001 1400
003 BD-DhUAP
005 20201228101901.0
008 201228s1993 ilu||||| |||| 001 0 eng d
020 _a0877572429
022 _a08881839
040 _aBD-DhUAP
_bEng
_cBD-DhUAP
_dBD-DhUAP
082 _223
_a658.8 NIN
245 _a1993 AMA educators' proceedings :
_benhancing knowledge development in marketing /
_cedited by David W. Cravens and Peter R. Dickson.
260 _aChicago, Ill. :
_bAmerican Marketing Association,
_c©1993.
300 _axv, 534 pages ;
_c28 cm.
490 _aAMA educators' proceedings,
_vv. 4.
500 _aIncludes index.
650 _aMarketing.
700 _aCravens, David W.
700 _aDickson, Peter R.
942 _2ddc
_cBK