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_c6244 _d6244 |
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| 001 | 20318 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201228103157.0 | ||
| 008 | 201228r20172014ii a b 001 0 eng | ||
| 020 | _a9789332518377 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a659.1 CLO _223 |
| 100 | _aClow, Kenneth E. | ||
| 245 |
_aIntegrated advertising, promotion and marketing communications / _cKenneth E. Clow and Donald E. Baack. |
||
| 250 | _a6th ed. | ||
| 260 |
_aIndia : _bPearson, _cc2014 [Reprinted 2017]. |
||
| 300 |
_axv, 455 pages : _billustrations ; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing research. | ||
| 700 | _aBaack, Donald E. | ||
| 942 |
_2ddc _cBK |
||