| 000 | 00678nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c6290 _d6290 |
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| 001 | 1379 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201228150522.0 | ||
| 008 | 201228s1986 njua b 000 0 eng | ||
| 020 | _a0135570913 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a659 AND _223 |
| 100 | _aAnderson, Patricia M. | ||
| 245 |
_aMarketing communications / _cPatricia M. Anderson and Leonard G. Rubin. |
||
| 260 |
_aEnglewood Cliffs : _bPrentice-Hall, _cc1986. |
||
| 300 |
_axiii, 450 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aCommunication in marketing. | ||
| 700 | _aRubin, Leonard G. | ||
| 942 |
_2ddc _cBK |
||