000			00773nam a22002417a 4500
999			_c6573 _d6573
001			19677
003			BD-DhUAP
005			20210112100435.0
008			210104s2015 ii a b 001 0 eng
020			_a9781259026812
020			_a1259026817
040			_aDLC _cDLC _dBD-DhUAP _beng
082	0	0	_a658.8 ZEI _223
100			_aZeithaml, Valarie A.
245			_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml ... [et al.].
250			_a6th ed.
260			_aNew Delhi : _bMcGraw-Hill Education, _cc2015.
300			_axxxiii, 711 pages : _billustrations ; _c25 cm.
504			_aIncludes bibliographical references and index.
650			_aService industries _vMarketing.
650			_aCustomer services.
942			_2ddc _cBK