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003			BD-DhUAP
005			20210107110904.0
008			201223r20152011ii a b 000 0 eng
020			_a9788131759394
040			_aDLC _cDLC _dBD-DhUAP _beng
082	0	0	_a658.8 LOV _223
100			_aLovelock, Christopher.
245			_aServices marketing : _bpepple, technology, strategy / _cChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.
250			_a7th ed.
260			_aNew Delhi : _bPearson, _cc2011 [Reprinted 2015].
300			_axxi, 683 pages : _billustrations ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aService industries _vMarketing.
700			_aWirtz, Jochen.
700			_aChatterjee, Jayanta.
942			_2ddc _cBK