000			00836nam a22002537a 4500
999			_c6779 _d6779
001			9386
003			BD-DhUAP
005			20210107113026.0
008			201223s2003 ii a b 000 0 eng
020			_a0750648384
040			_aDLC _cDLC _dBD-DhUAP _beng
082	0	0	_a658.802 AHM _223
100			_aAhmed, Pervaiz K.
245			_aInternal marketing : _btools and concepts for costumer-focused management / _cPervaiz K. Ahmed and Mohammed Rafiq.
250			_aFirst South Asian edition.
260			_aOxford : _bButterworth-Heinemann, _cc2003.
300			_ax, 299 pages : _billustrations ; _c24 cm.
490			_aBooks in the series.
504			_aIncludes bibliographical references and index.
650			_aMarketing -- Management.
650			_aOrganizational effectiveness.
700			_aRafiq, Mohammed.
942			_2ddc _cBK