000 | 00898cam a2200277 a 4500 | ||
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999 |
_c6784 _d6784 |
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001 | 1381 | ||
003 | BD-DhUAP | ||
005 | 20210107114706.0 | ||
008 | 210107s1987 njua b 000 0 eng | ||
010 | _a 86025262 | ||
020 | _a0138513120 | ||
040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
082 | 0 | 0 |
_a658.8 KOT _223 |
100 | _aKotler, Philip. | ||
245 | 0 | 0 |
_aStrategic marketing for nonprofit organizations : _bcases and readings / _cPhilip Kotler, O.C. Ferrell and Charles Lamb. |
250 | _a3rd ed. | ||
260 |
_aEnglewood Cliffs, NJ : _bPrentice-Hall, _cc1987. |
||
300 |
_ax, 386 pages : _billustrations ; _c24 cm. |
||
504 | _aIncludes bibliographies. | ||
650 | 0 |
_aNonprofit organizations _xMarketing. |
|
650 | 0 |
_aNonprofit organizations _xMarketing _xCase studies. |
|
650 | 0 |
_aMarketing _xCase studies. |
|
700 | 1 | _aFerrell, O. C. | |
700 | 1 | _aLamb, Charles W. | |
942 |
_2ddc _cBK |