000 00898cam a2200277 a 4500
999 _c6784
_d6784
001 1381
003 BD-DhUAP
005 20210107114706.0
008 210107s1987 njua b 000 0 eng
010 _a 86025262
020 _a0138513120
040 _aDLC
_cDLC
_dBD-DhUAP
_beng
082 0 0 _a658.8 KOT
_223
100 _aKotler, Philip.
245 0 0 _aStrategic marketing for nonprofit organizations :
_bcases and readings /
_cPhilip Kotler, O.C. Ferrell and Charles Lamb.
250 _a3rd ed.
260 _aEnglewood Cliffs, NJ :
_bPrentice-Hall,
_cc1987.
300 _ax, 386 pages :
_billustrations ;
_c24 cm.
504 _aIncludes bibliographies.
650 0 _aNonprofit organizations
_xMarketing.
650 0 _aNonprofit organizations
_xMarketing
_xCase studies.
650 0 _aMarketing
_xCase studies.
700 1 _aFerrell, O. C.
700 1 _aLamb, Charles W.
942 _2ddc
_cBK