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020 _a9780070435049
020 _a0070435049
040 _aBD-DhUAP
_bEng
_cBD-DhUAP
_dBD-DhUAP
082 _223
_a658.812 CUS
245 _aCustomer relationship management :
_bemerging concepts, tools, and applications /
_cedited by Jagdish N. Sheth, Atul Parvatiyar and G. Shainesh.
260 _aNew Delhi :
_bTata McGraw-Hill Pub. Co.,
_c©2001.
300 _axv, 544 pages :
_billustrations ;
_c24 cm.
500 _aIncludes index.
650 _aCustomer relations
_vManagement.
650 _aRelationship marketing.
700 _aSheth, Jagdish N.
700 _aParvatiyar, Atul.
700 _aShainesh, G.
942 _2ddc
_cBK