| 000 | 00870nam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c6806 _d6806 |
||
| 001 | 19681 | ||
| 003 | BD-DhUAP | ||
| 005 | 20210107134432.0 | ||
| 008 | 201224r20122005ii a b 001 0 eng d | ||
| 020 | _a9780070603950 | ||
| 020 | _a0070603952 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.8 LAL _223 |
| 100 | _aLal, Rajiv. | ||
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cRajiv Lal, John A. Quelch and V. Kasturi Rangan. |
| 250 | _aSpecial Indian edition. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill, _cc2005 [Reprinted 2012]. |
||
| 300 |
_axiii, 812 pages : _billustrations ; _c26 cm. |
||
| 490 | _aIrwin series in marketing. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | _aQuelch, John A. | ||
| 700 | _aRangan, V. Kasturi. | ||
| 942 | 0 | 0 |
_2ddc _cBK |