| 000 | 00669nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c6912 _d6912 |
||
| 001 | 7643 | ||
| 003 | BD-DhUAP | ||
| 005 | 20210110122811.0 | ||
| 008 | 210110s1998 njua b 001 0 eng | ||
| 020 | _a0131201158 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.827 KEL _223 |
| 100 | 1 | _aKeller, Kevin Lane. | |
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 260 |
_aNew Jersey : _bPrentice Hall, _cc1998. |
||
| 300 |
_avarious pages : _billustrations ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 942 |
_2ddc _cBK |
||