000 | 00857cam a2200277 a 4500 | ||
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999 |
_c6915 _d6915 |
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001 | 19743 | ||
003 | BD-DhUAP | ||
005 | 20210110124349.0 | ||
008 | 080725r2009 ii ab b 001 0 eng | ||
020 | _a9780073381138 | ||
020 | _a0073381136 | ||
020 | _a9781259097300 | ||
020 | _a1259097307 | ||
040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
082 | 0 | 0 |
_a658.8 PET _223 |
100 | 1 | _aPeter, J. Paul. | |
245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter and James H. Donnelly. |
250 | _a9th ed. | ||
260 |
_aNew Delhi : _bMcGraw-Hill Education, _cc2009 [2013]. |
||
300 |
_axvii, 782 pages : _billustrations ; _c26 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
700 | 1 | _aDonnelly, James H. | |
942 |
_2ddc _cBK |