000 00857cam a2200277 a 4500
999 _c6915
_d6915
001 19743
003 BD-DhUAP
005 20210110124349.0
008 080725r2009 ii ab b 001 0 eng
020 _a9780073381138
020 _a0073381136
020 _a9781259097300
020 _a1259097307
040 _aDLC
_cDLC
_dBD-DhUAP
_beng
082 0 0 _a658.8 PET
_223
100 1 _aPeter, J. Paul.
245 1 0 _aMarketing management :
_bknowledge and skills /
_cJ. Paul Peter and James H. Donnelly.
250 _a9th ed.
260 _aNew Delhi :
_bMcGraw-Hill Education,
_cc2009 [2013].
300 _axvii, 782 pages :
_billustrations ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
650 0 _aMarketing
_xManagement
_vCase studies.
700 1 _aDonnelly, James H.
942 _2ddc
_cBK