000			00699nam a22002417a 4500
999			_c6966 _d6966
001			19786
003			BD-DhUAP
005			20210111150422.0
008			210111r20062015ii ||||| |||| 001 0 eng d
020			_a9780070682603
020			_a0070682607
040			_aBD-DhUAP _bEng _cBD-DhUAP _dBD-DhUAP
082			_223 _a658.802 CRA
100			_aCravens, David W.
245			_aStrategic marketing / _cDavid W. Cravens and Nigel Piercy.
250			_a8th ed.
260			_aNew Delhi : _bTata McGraw-Hill Education, _cc2006 [Reprinted 2015].
300			_axvii, 726 pages ; _c26 cm.
500			_aIncludes index.
650			_aMarketing _vManagement.
700			_aPiercy, Nigel.
942			_2ddc _cBK