000 | 00628nam a22002057a 4500 | ||
---|---|---|---|
999 |
_c7016 _d7016 |
||
001 | 7879 | ||
003 | BD-DhUAP | ||
005 | 20210112143553.0 | ||
008 | 210112r19892000ii a|||| |||| 001 0 eng d | ||
020 | _a0074517805 | ||
040 |
_aBD-DhUAP _bEng _cBD-DhUAP _dBD-DhUAP |
||
082 |
_223 _a659.1 MOH |
||
100 | _aMohan, Manendra. | ||
245 |
_aAdvertising management : _bconcepts and cases / _cManendra Mohan. |
||
260 |
_aNew Delhi : _bTata McGraw-Hill, _c©1989 [Reprinted 2000]. |
||
300 |
_axi, 418 pages : _billustrations ; _c22 cm. |
||
500 | _aIncludes index. | ||
650 |
_aAdvertising _vManagement. |
||
942 |
_2ddc _cBK |