| 000 | 00702nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c7020 _d7020 |
||
| 001 | 7513 | ||
| 003 | BD-DhUAP | ||
| 005 | 20210112145247.0 | ||
| 008 | 210112s1994 ilua|||| |||| 001 0 eng d | ||
| 020 | _a025613412x | ||
| 040 |
_aBD-DhUAP _bEng _cBD-DhUAP _dBD-DhUAP |
||
| 082 |
_223 _a659.1 ARE |
||
| 100 | _aArens, William F. | ||
| 245 |
_aContemporary advertising / _cWilliam F. Arens and Courtland L. Bovée. |
||
| 250 | _a5th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _c©1994. |
||
| 300 |
_avarious pages : _billustrations ; _c21 cm. |
||
| 490 | _aIrwin series in marketing. | ||
| 500 | _aIncludes index. | ||
| 650 | _aAdvertising. | ||
| 700 | _aBovée, Courtland L. | ||
| 942 |
_2ddc _cBK |
||