000			00667nam a22002177a 4500
999			_c7023 _d7023
001			8628
003			BD-DhUAP
005			20210112150508.0
008			210110s1988 ii b 001 0 eng
020			_a0434902632
040			_aDLC _beng _cDLC _erda _dBD-DhUAP
082	0	0	_a658.8 COW _223
100			_aCowell, Donald W.
245	1	0	_aThe marketing of services / _cDonald W. Cowell.
260			_aOxford : _bHeinegmann, _cc1984 [Reprinted 1988].
300			_axii, 340 pages : _billustrations ; _c24 cm
504			_aIncludes bibliographical references and index.
650			_aService industries--Marketing.
650			_aProfessions--Marketing.
942			_2ddc _cBK