000			00716nam a22002297a 4500
999			_c7371 _d7371
001			11560
003			BD-DhUAP
005			20210120103231.0
008			201227s1994 ii a b 000 0 eng
020			_a8120308778
040			_aDLC _cDLC _dBD-DhUAP _beng
082	0	0	_a658.802 KOT _223
100			_aKotler, Philip.
245			_aMarketing management : _banalysis, planning, implementation and control / _cPhilip Kotler.
250			_a8th ed.
260			_aNew Delhi : _bPrentice Hall, _cc1994.
300			_axxix, 801 pages : _billustrations ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aMarketing _vDecision making.
650			_aMarketing _vManagement.
942			_2ddc _cBK