000 | 00839nam a2200265 4500 | ||
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001 | 22436 | ||
003 | BD-DhUAP | ||
005 | 20240829105501.0 | ||
008 | 240829b20222023ii |a||| |||| 001 0aeng d | ||
020 | _a9789356062665 | ||
040 |
_aBD-DhUAP _bEng _cBD-DhUAP _dBD-DhUAP _eBD-DhUAP |
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082 |
_223 _a658.8 KOT |
||
100 | _aKotler, Philip. | ||
245 |
_aMarketing management / _cPhilip Kotler , Kevin Lane Keller;Alexander Chernev, Jagdish N.Sheth and G.Shainesh. |
||
250 | _a16th | ||
260 |
_aNew Delhi : _bPearson, _cc2022 . |
||
300 |
_axxxii,595 pages : _billustrations ; _c26 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 |
_aMarketing _xManagement. |
||
700 | _a Keller, Kevin Lane. | ||
700 | _a Chernev,Alexander. | ||
700 | _aSheth,Jagdish N. | ||
700 | _aShainesh, G. | ||
942 |
_2ddc _cBK |